Google DROPS AI Overviews to Just 15% of Searches

Welcome back to another episode of the Niche Pursuits News Podcast!

This week, like every week, Spencer and Jared dive deep into the latest news affecting SEOs, publishers, and entrepreneurs relating to Google, AI, and beyond.

The call kicked off with AI Overviews and a letter from Google’s VP/Head of Search, Liz Reid, in response to pushback from the public about the crazy answers users have been finding.

How does she respond to the backlash? What does Jared think about Liz’s justifications? And how do small publishers tie into this story, according to Spencer?

Watch the Full Episode

In the last few weeks, the amount of queries for which AI Overviews has appeared has dramatically dropped, and Spencer and Jared share a graph that shows the niches where it has the largest and smallest presence.

Is AI Overviews going away, or is this just another botched rollout? Tune in to hear their thoughts.

Moving along, they return to a popular topic of late: Google’s API leak, confirmed by Google themselves. 

Spencer and Jared share some of the latest and most interesting discoveries from the leak, like how YouTube comments are a ranking factor for YouTube, whether or not small personal sites are really being torched, and how baby Panda is not the HCU.

They also share tips on how to approach SEO going forward, such as author authority and a focus on short, original content vs. longer, regurgitated content.

If you want to hear their thoughts on what you should do differently in SEO, knowing what we now know, check out the episode!

Moving along to their Shiny Object Shenanigans, Spencer goes first and talks about a challenge he recently revealed where he’s trying to drive traffic from a brand new Facebook page to his website to earn $1000 in just 30 days.

He shares the steps he’s taken so far, where he stands in terms of followers, and other stats. What’s his budget? What’s his cost per like? How is his site monetized? And what’s his strategy for this challenge?

Listen to the episode to find out these details, and if you want to see the actual Facebook page, join the Niche Pursuits Community!

When it’s Jared’s turn, he teases the success he’s having with his newsletter side hustle, but ultimately talks about Amazon Influencer. He reveals how many videos he’s uploaded recently and how much he earned in May.

He also did some digging into a drop he experienced in his earnings and made a funny discovery. Check out the episode to hear what he discovered.

As for their Weird Niche Sites, Spencer reveals r74n, a site with lots of mini-games. He plays around with the most popular one and talks about monetization and the site’s unique features.

He also reveals that it gets 180k organic visitors per month, and in some months over a million organic visitors. 

When it’s Jared’s turn, he shares Green Screen Memes, the largest memes download website for green screen video templates. This DR27 site ranks for 6k keywords, gets some good branded traffic, and has done particularly well throughout all the updates.

He talks about how it works and how it would be relatively easy to set something like this up.

And with that, we conclude another episode of the podcast.

We hope you got some great takeaways from the latest news, you’re feeling inspired to move forward with your side hustles, and you got a good laugh (and maybe even some inspiration) from the weird niche sites.

See you next Friday!

Transcription

Spencer: Hey everyone. Welcome back to another episode of this week in niche pursuits news. Well, Google AI overviews, they’ve changed a lot. Haven’t they? In the last week, uh, Google actually wrote an entire blog post about a week ago because of all the drama that’s been going on, the public has been finding crazy answers in AI overviews, whether it’s just really weird.

All the way to like dangerous answers. The AI has been giving given, and now the AI overviews have dropped dramatically. The visibility is down to about 15 percent of what it was before. And so we’re going to talk about that, what it means, how it’s impacting search results, and some of our thoughts going forward on AI overviews.

Uh, and then we have one or two additional news stories that we’re going to cover here, mostly related to the Google leaks that we talked about last week, we have a little bit more information and thought about how you can implement this both strategically and tactically in your own business. Um, if you have access to this Google API warehouse data leak.

And so we’re going to dive into that. That’s going to be our two main stories, uh, for the day. Uh, and then of course we have a couple of. What I will say, interesting updates for our site hustles. Um, I’ll just tease that and then we’ll bring it home with our two weird niche sites. So Jared, you’ve got another background, uh, this week, it seems like three weeks now in a row, you’re at a different spot.

Where are you at? What’s going on? 

Jared: I am in Boise, Idaho, about to start the, uh, convert kit. Uh, what do they call it? Craft in commerce, their annual conference. You know, I was saying that you’ve been here before. It looks like we, we, we didn’t time it right. You were here last year and I’m here this year, but we would have gotten to meet up for listeners the second time ever.

Spencer: Yeah, that would have, uh, that would have been nice. But, um, you know, it’s Boise is actually about a four and a half hour drive from where I’m at. And so I’ve gone to that one about three times because I can just hop in my car and go and get there in one day. But this year, my daughter is graduating high school on Friday.

And so I need to be, I need to be at that graduation. It’s a good point. I tried to see if 

Jared: anybody was going to be here or try to gather a couple of friends and to come out there. But if you’re at the conference, make sure to stop over and say, hi. But, um, as we say, the show must go on. I’m looking forward to today because we’re talking about AI overviews, which really we’ve been talking about SGE and what that has evolved to for a year plus now, and now we’re also talking about this leak sting, and I think we’re gonna be talking about that for many, many.

Years to come. 

Spencer: Yeah. Yeah, exactly. So let’s jump into it here. Uh, I’m going to share my screen and maybe we’ll, um, sort of talk about, um, Google’s, um, blog posts. First, they, Liz Reed, the VP head of Google search. Uh, she put out a sort of PR piece, if you will, a response to all the black backlash very publicly.

I mean, BBC news, CNN, business insider, the verge. All major publications have been covering the fact that boy, AI overviews is giving a lot of really weird answers. You know, we’ve, we’ve all heard them. We talked about it. You know, how do you prevent cheese from sliding off your pizza? Well, just put an eighth cup of glue in your recipe and you’ll be good to go.

A lot of things like that. How many rocks should you eat every day? Well, one every day is going to be great for you. Um, so all these crazy answers. And, uh, so. Liz Reed responded to this. Um, it’s, uh, what would you say? Very much sort of PR speak, right? Um, she says all the right things in terms of, you know, we’re taking a careful approach, um, we’re just kind of taking things one step at a time.

And a lot of the responses are just crazy queries that nobody’s really typing in. And so. Those should be ignored. And we’re, we’re starting to, you know, rein that in. Um, they sort of say, Hey, we’re doing all these things. They have a whole section about, you know, the odd results that are coming in. Um, she does say, and it’s very possible that there was a large number of faked screenshots that were shared, you know, all over the place.

That’s very possible. But then she does, um, jump in and say a lot of the weird AI queries you saw were real. Right. And, um, They’re doing, they’re trying to do better. One of those is one thing that, you know, doesn’t make Google look great as they sort of admit that, Hey, um, no, I lost the line here is that AI hallucinates, right?

Like that’s just, it’s a feature. Right of AI, it’s going to make up answers and they’re doing the best to, to reign that in doesn’t, isn’t a comforting thing for me. Um, and then they’ve made a lot of improvements, right? They’ve built better detection mechanisms for nonsensical queries. Uh, they’ve updated their systems to limit the use of user generated content in responses.

Reddit, uh, that could offer misleading advice. Uh, we added triggering restrictions for queries where AI overviews were not proving to be as helpful. And then, uh, finally for topics like news and health, we already have strong Garrett guardrails in place. Basically just saying they’re trying to be more careful.

Jared: Well, Spencer, just to add a little bit, if I could, to correct, I think. Um, what Liz said was, and here I’m reading it, this means that AI overviews generally don’t hallucinate the way other LLM products do. When they get it wrong, it’s usually because, and then you alluded to this, misinterpreting queries, misinterpreting nuance of language, Not having a lot of great information and it kind of puts almost into the forefront of what you were saying, which is when you’re using UGC content to train.

What it looks like AI overviews. And we featured a comment on Reddit from a couple of weeks ago where someone said the best way to lose 10 pounds is to chop your arm off. Obviously that’s a Reddit way of approaching things, which is what makes Reddit popular, not Google. But now we’re trying to make Google into Reddit, but we’re getting all wrong.

It’s, it’s, it’s, I don’t know. I just don’t see how Google did themselves any favors here by the way they approached it. And then the way they’re kind of blaming it now on something that they have purposely incorporated. 

Spencer: Right, exactly. As humans, you know, we read that and we go, Oh, it’s some idiot Reddit person trying to be funny.

Right. But the AI is interpreting this as well. There’s not a lot of other information. So we’re going to run with this and actually tell people. Right. And so that, that was all the bad press that they got. Um, so just the fact that, you know, we’ve been talking about this a lot. And then the VP, the head of search, uh, the VP of search, uh, Comes out, you know, Google has to publicly sort of do damage control.

It means it’s a really, really big deal. 

Jared: And she’s right. There were a lot of really off the wall, whimsical things like what to do about pizza, all that kind of stuff. And yes, that was what was getting the buzz because let’s be honest. It’s more interesting. And less serious than all the medical queries that it was getting wrong, the legit medical queries that it was making answers that were dangerous, you know, like, yeah, I don’t think anybody reading what to do with pizza would put glue in their pizza, but there were lots of screenshots, I guess she’s saying fabricated, but.

Um, lots of screenshots of queries that were legit queries, many of them medical related that were absolutely 

Spencer: false, right? And uh, just to hit on this one point that she made one more time, right? She’s talking about, you know, how many rocks should I eat? These are, you know, sort of nonsensical, you know, queries that, You know, nobody really is searching for this seriously, right?

They might type it into Google to get a funny answer, right? Um, but she says there isn’t much web content that seriously contemplates that question. This is what is often called a data void or information gap where there’s a limited amount of high quality content about a topic, right? Um, this always just makes me go back and think about The importance of small publishers, right?

Those people that are diving deep onto a particular subject, right? Certainly not nonsensical things, but is providing a lot of valuable content on a very minute sort of topic or subject diving deep into whatever it may be that nobody else really does. So the importance. Of small publishers, I don’t think can be understated, right?

Because otherwise you’re left with crazy answers from the Reddit users that maybe are just joking or trying to have fun with it. So, um, that’s just my one thing, you know, as I think about how Google should look at small publishers, 

Jared: the downside of choosing in essence, UGC content over small publishers.

Spencer: Right, exactly. And so that’s all the preface for what I’ll call sort of the, the main story. So what happened? Um, you know, did they just, like she said, they’re, they’re tweaking their systems. They’re making them better. Of course, it’s, it’s a very positive spin saying, Hey, we’re going to get it. All right.

We’re, you know, thank you for sharing all this information. We’re updating our systems and we’re taking care of it. Well, when the rubber meets the road, according to a study. Um, and I’ll share who did this in a second, but it’s published on search engine land, uh, Google AI overviews, visibility drops only showing for 15 percent of queries, and it was once as high as 84 percent of queries when it was known as the search generative experience, right?

When they were testing it out. So, uh, the amount of times, the amount of queries, the AI overviews is now showing has dramatically dropped. It appears in the last, uh, week or two. And so what, what it seems like, even though, you know, the VP of search says, Hey, we’re, we’re tweaking it. We’re going to still show all these things.

The reality is, is they’re scaling it back. Google is scaling things back dramatically and just showing it up, showing AI overviews less and less. 

Jared: Yeah, it’s, it’s a massive drop. I mean, it’s, it’s, uh, almost a full scale recall at this point. Um, It’s showing, you know, one of the data points was there 195 percent more likely to appear when queries have a featured snippet.

Um, and so we make sense, like it almost, uh, it logically makes sense that if Google was already using a featured snippet style answer, the AI overview kind of mirrors that in style. Um, and these are queries that already had, uh, seemingly had some reasoning for this style of approach, but. Um, across the board, just dramatic drop offs.

And some of those, um, I think we were, we’ve talked to this in the past, Spencer, they, they talked about local restaurants, travel. Um, I think those had a sharp, sharp decrease out of all the different areas that saw the downturn. 

Spencer: Yeah, yep, exactly. And we can look at that, you know, it’s, it’s, we’ve got a chart here that kind of, uh, shows this.

Right. It. Restaurants and travel. Apparently it’s not showing up hardly at all for finances. Only 5%. Um, 32 percent for B2B tech, 23 percent for e commerce and then healthcare expected to vary, but it’s as high as 63 percent 

Jared: of queries. That’s the most puzzling thing of all 

Spencer: to me, 

Jared: because it seems like where you’re going to get in the most hot water with AI overviews is when it comes to health, wealth, finance, all the YMYL topics.

And when you look at a chart like this, it’s all, well, it’s finance is low. Healthcare is high, but healthcare specifically just seems to be the biggest flashpoint for them to be concerned about. I mean, if they get a restaurant wrong, whatever, you know, uh, but I don’t know. It’s very interesting. I agree.

This is a fascinating graph because it would fly in the face of what I would just, you know, little Jared think would be the best thing to do. 

Spencer: Yeah. Yeah. And so, um, I mean, it is interesting. I mean, it says this study, it looks like is comparing, um, at least in this case since January, right? It’s kind of comparing what was showing up in January to now.

So it’s, it’s been a few months, uh, dramatically, but, um, I don’t know if you call this, What do you call it? I mean, do you call this good news for small publishers? Um, I guess so in my head is like, well, things that aren’t changing, uh, is a good thing, right? If there’s not as many AI overviews, we thought that this is going to be dramatic and suddenly a hundred percent of queries.

We’re going to be getting, uh, AI overviews. That’s now to down to just 15%. Um, I’d call that a good thing. You know, it’s, it’s a slow change and we’ll see where it all ends up, but Google certainly gotten themselves. In a lot of hot water up to this point. Um, I do want to just give a shout out to, it looks like it was bright edge labs.

So, you know, bright, uh, bright edge, uh, is the one that produced this study. And, and, and really is what we’re all referencing here. Uh, all the data came from them. So if people want to jump in and look at that in more depth. So, um, and then, yeah, you, you mentioned this already that AI overviews are 195 percent more likely to appear when queries have a featured snippet, um, which that’s, I don’t know, that’s just sort of fascinating to me, is that we’ve got a featured snippet and, uh, an AI overview, I guess, um, both showing at the same time.

Why not? Yeah, exactly. So I don’t know anything else you think we need to dig into, uh, on this. Otherwise we can kind of look at, um, some of the takeaways from the API leak. 

Jared: No, I think we’ll be talking about this AI overview thing for a while. I, you know, I don’t think this means it’s going away. It just means it.

Yeah. Another botched rollout. That we’ve seen happen over the past couple of years with rollouts, just not going well. Remember Gemini? 

Spencer: Oh, terrible rollout. So 

Jared: I think that’s the, the headline isn’t that AI overviews is going away permanently or anything like that. I think the headline really here is another botched rollout.

Spencer: Yeah, that’s a good point. Uh, and they appear to be all in on this. So, you know, I, again, we don’t expect the AI overviews are going to go away, but it’s certainly being fine tuned. Reduced and may take a much longer time to roll out than they initially announced. So having said that, um, the main story that we covered, uh, last week, of course, was, you know, this, um, Google API leak where we got so much information on how Google search works.

So at least we got a lot of notes on the actual code that is used. You know, we learned that there’s labels for small, uh, small personal Um, there’s labels for, you know, all sorts of things, things that, uh, were rumored, like site authority really is a thing. Um, all these data points that we learned about actually do impact search results.

And so Mike King, the one, one of the couple of people that initially sort of broke the news on this leak, uh, wrote another really long article here for search. Engine land. Um, it takes 25 minutes to read Jared. So, um, we’re not going to read it all or cover everything that’s in 

Jared: this. I just read it word for word of my plane ride.

Spencer: Yeah, that’s a great way to pass the time if you’re on an airplane, but, um, We just need to hit the highlights for everybody. I’m not going to go into a lot of, you know, there’s been a lot of reactions and common criticisms and I’ll just hit on that. You know, a lot of people are saying, Oh, we already knew that those things were important, but might kind of double down doubles down and say, Hey, we didn’t really know about some of these things and here’s what’s actually applicable.

And how you might change SEO in the future, how you might apply these principles to your own website. So Google has confirmed that this is a real leak. Um, this is something that we can pay attention to. Um, and so let’s just hit on a couple of things. Um, yeah, one, one of, um, so he has some of the most interesting things that he found, uh, one is that Google can specify a limit to per content type, right?

So they do have all of these labels like small personal website or news website or e commerce website. Uh, and they might change how many times those, uh, a blog might appear in the top 10 results or on the first 20 results, right? And so that’s. That’s kind of new information that is really, uh, interesting.

Um, uh, YouTube search. Uh, I won’t go into this a lot other than I saw sort of a tweet of somebody that did notice that YouTube comments are actually appear to be a ranking factor for your video in YouTube. That’s never really been confirmed before, but I can tell you that I am now trying to respond to every single YouTube comment, uh, that I get, because maybe that’s going to help my video do a little bit better.

Right. So that’s kind of an aside, but for YouTube, um, okay. Now this, uh, chart here, I thought was interesting, right? Uh, he poses the question. Do you really think Google is purse, uh, purposely torching small sites? Um, because we did learn, hey, there’s this tag for small personal site. We don’t know. He basically says, Hey, I don’t know, but there is a lot of evidence of small sites losing most of their traffic and Google is sending less traffic to the long tail of the web, right?

And that’s likely impacting. Publishers like us, smaller publishers. And so this chart was interesting. What it took me a minute to figure out the blue and the pinks here, but essentially, um, if you just look at the, uh, the pink here is the top 100 sites in the world, I guess. We’ll say the top 170 sites, largest sorts, big publishers is this pink.

So in January of 2023, they were referring about 42 percent or they’re getting about 42 percent of the clicks. Now they’re getting over 45 percent of the clicks, right? So that’s gone up 3%, meaning that that’s three, at least 3 percent less going to. Smaller websites are longer tail. That’s how I interpret this chart.

Right? Um, and when you think about 3 percent of billions and billions of clicks, right? That’s, that’s a lot of traffic. 

Jared: I also think when you combine the facts of what you mentioned already, and he kind of talks a bit about this, that there’s a certain number of spaces, perhaps allocated in each SERP result for certain types of sites.

Attributes probably being used in classification here. And you’ve got large sites winning more and more. And you have this, um, small personal site, you know, attribute. Um, and this is a quote from him. If the sites in question would be considered small personal sites, he’s referring to these sites that have gotten pummeled by the HCU, then Google should give them a fighting chance with a boost that offsets the unfair advantage.

Big brands have. 

Spencer: Hmm. I agree with that. 

Jared: I was gonna say, Spencer, that guy, he must have listened to your rant. Mike must have listened to your rant last week. 

Spencer: I guess so. Or uh, or it’s really the right answer and a lot of us are coming to the same, or it’s just the right 

Jared: answer. Yeah. Hey, you referenced Baby Panda last week.

Um, yes. He said in this article, I thought this was interesting to note that I’d point out, uh, quote someone with knowledge of Google’s internal systems, was able to answer that the baby Panda references. Uh, that the Baby Panda references an older system and is not the helpful content update. And again, quoting, I help her stand by my hypothesis that HCU exhibits similar properties to Panda and it likely requires similar features to improve for recovery.

I thought that was a very interesting takeaway. 

Spencer: I agree that that was interesting because we did kind of tie, connect the dots there, uh, between the HCU and it felt like, um. That it was related. Right. And so, yeah, I agree with that assessment that it’s probably got similar features, um, similar things going to be needed to, to recover.

Right. Um, and he sort of says a worthwhile experiment would be to be trying to recover traffic to a site hit by the H H C U by systematically improving click signals and links to see if it works. So, um, trying to get more clicks, whether that’s, you know, sending more external traffic of your own or however you’re going about that.

See if that improves things over time could be an interesting test, according to him. All right. Um, let’s see here. There is a section where he specifically talks about, okay. Um, how should we tactically go about, um, you know, changing SEO and things that we are doing, uh, directly. Right. So, and it’s all the way down here.

It is down near the bottom. Here we go. 

Jared: And you’re talking about 

Spencer: how your approach to SEO. Should change tactically, right? Uh, and so we’ll maybe I’ll read a couple and then you can point out a couple of that, uh, you feel strongly about if I miss him here, but you know, page titles can be as long as you want, right?

There used to be this character limit that we felt, Hey, it’s got to be under 60 or 70 characters, but it really doesn’t matter. Uh, the other thing, and Rand Fishkin actually mentioned this as well, um, use fewer authors on more content. Um, you know, because, uh, you know, author authority is important. And he says, quote, we’ve learned that link value is higher.

Oh, sorry, I’m reading the wrong, um, one. He says, What info here? Yeah, rather than using an array of freelance authors, you should work with fewer that are more focused on subject matter expertise and also right for other publications, right? Because then you get more bang for your buck in terms of, hey, they’ve got lots of mentions.

They’re clearly have more authority. So, uh, rather than hiring five or 10 authors, just find one or two great ones that have published all over the web. That’s probably going to be your best, uh, bet. Um, and then, uh, one more that I’ll point out default to originality instead of long form. And that’s something that people have kind of been talking about for a while now.

Um, but this kind of confirms some of those assumptions is that. Uh, do your best to have really original content. Even if it’s just 500 words of stuff that hasn’t been published elsewhere or regurgitated all over the web, you’re going to do a lot better than if you publish a 5, 000 word blog post that’s, you know, essentially just rehashed, uh, information.

And so, um, That’s good and bad, right? It’s, it’s, uh, on the surface, it seems like it’d be easier to write a 500 word article, but it’s a little bit harder to come up with something original. So, uh, but that’s where you should lean is, is originality instead of long form. So, 

Jared: yeah, I, I agree with you. Like we kind of touched on it last week.

Many of the things that are surfaced and the theories that came from them are things that in part or parcel have been getting tested and our theories that have been shared. Um, prior. So this is just kind of more evidence of it. Right. Um, many of them are newer or more, I’ll say, uh, more adopted previously than before.

Um, I like your point. I mean, I think, uh, the author thing is really, really important. We learned more about how Google, um, when it comes to authors, um, How expertise plays into that and how their, um, prominence on other, and we’ll call it major publications plays into it. Uh, I know at our agency, we’ve always focused, well, the last couple of years, we’ve really focused links, um, based more on traffic metrics and more on relevance metrics than we do on things like DR.

DR is a classic one to go off of, but this, his findings would, would continue to suggest like, Hey. Ironically, even though we now know for the first time, there kind of is a domain rating for Google when it comes to the links, it’s really about how, um, as he puts it, how prioritized they are in the index.

And also how relevant they are. And so, you know, those are some interesting findings, I think, that people can really understand, um, and take, you know, one step further in what they’re doing. 

Spencer: Yep, exactly. And then the, uh, maybe the final point that I will make about this one is use old domains with extreme care, right?

Um, it’s no longer, uh, good enough to just buy an old domain, slap on new content. And you’ll be good to go. Um, you need to be a lot more careful, right? It says you need to take a structured approach to updating the content to phase out what Google has in its long term memory, right? They kind of store what used to be on the site, and if you’re changing what it what it is, right, your Google’s gonna know.

Jared: And again, and we said this last week, but it’s worth saying it again. Just for clarity, like This isn’t a leak of the actual ranking factors, 

Spencer: right? 

Jared: Because when we say ranking factors, there’s more than just a mention of something like site authority or small personal site. We would need to understand the significance each of these facts, each of these attributes plays.

And we don’t know that. We don’t know if some of these are depreciated or whatnot. Now, this is a pretty recent file. Odds are most of this isn’t depreciated, et cetera, et cetera. Obviously, if it’s listed, we can use that. We can use those attributes to fuel and funnel How they reference it, what they use to reference it, but it isn’t a direct correlation to, or I guess causation to ranking.

Spencer: Yeah. Yep. Excellent point. Um, so yeah, I think that’s a, probably a good update for, um, how to apply this API leak to your own website. You know, AI overviews have decreased a little bit. We have a little bit more information about how the algorithm works in general. Uh, and so we’ll keep sharing this. Uh, news and the findings in future weeks on the podcast.

So be sure to keep coming back for more, but, uh, let’s go ahead and jump into shiny object shenanigans. I’m actually really excited to hear about, uh, your update. Why is that? Well, you teased, I believe you teased on the podcast last week that you were going to finally give an update on your, um, your Amazon influencer.

And so it’s been a little while. I found, 

Jared: I found a smoking gun too. 

Spencer: Oh, 

Jared: all right. A smoking gun. Yes, I did. I’ve, I found an answer with, with, which with Amazon influencer is very difficult because the data is so, um, poor, you know, you just get so little of it. So 

Spencer: pretty impressed with myself. Well, people hang on to the edge of your seats with that, uh, cause I’m going to go first, if that’s all right, 

Jared: uh, 

Spencer: I’m going to share what I’m working on.

And, uh, boy, oh boy, I don’t know what happened, uh, over the weekend, but I just decided it is time to start a brand new side project. And so that, that’s what I, what I did. I think it was, um, today’s. Wednesday. So Tuesday. So I think it was Monday. Actually, just two days ago. I was like, you know what? It would be really interesting to see if I can build a brand new Facebook page from scratch.

And make 1, 000 from it in 30 days. And so that’s what I did yesterday was day one. I started this 30 day challenge from scratch. I’ve started a brand new Facebook page with the goal of driving traffic from that page to my website. And make a thousand dollars. And, uh, so, uh, we’re, we’re two days in today’s day two.

And, uh, so yesterday I created the Facebook page, I created, uh, you know, the, the cover image, you know, everything to, to make it look great. I added, um, about five or six actual posts to the page. So it looked lived in a little bit. And then I, I launched two ad campaigns, page likes campaigns. The goal is to get it, you know, I don’t know the number, but I’m going to spend 10 or 20 a day and try and get five or 10, 000 followers as quick as possible so that I can then start posting content on the page, start driving traffic to my website, make money through display ads.

Uh, is the goal. And, uh, so yeah, yesterday I created two ad campaigns. I launched them, you know, created some images in Canva, um, went out and launched it and, uh, I’m going to give a live update. I’m going to hit refresh on my screen. As of right now, I now have 159 followers to that page 

Jared: and it’s 

Spencer: probably been almost exactly 24 hours.

Since I launched this page. Um, and so, you know, not, not big, um, but I do have 159 followers now. And, uh, I will share this screenshot. Well, I’ll just say to you, if 

Jared: you keep up that pace, you’ll be at 4, 800 followers up to 30 days. 

Spencer: Okay. Well, I. Better go at least that fast. Uh, first day of an 

Jared: ad campaign is historically the worst performing day.

Uh, at least for an ad that’s going to, that’s going to do. Okay. That’ll be the, one of the worst performing days. 

Spencer: Yeah. And I don’t think, and of course it didn’t spend my entire budget, you know, yesterday I launched it. Late, late afternoon, yesterday. So, this, uh, this kind of gives old data. I, you know, I think it was updated as of last night.

So, I don’t think this is providing any of today’s data. But, you know, I just thought, hey, we’re, we’re going to do this all the way. It shows new page followers of 36, but really there’s 159. Um, You know, but you can see, Hey, I got 28 reactions so far. Uh, I’ve got, uh, uh, post reach 431. You’ve got four link clicks.

And I have four link clicks, which is fascinating because I didn’t put any links within my posts. They’re all just memes, engagement posts. Uh, but there is a link on sort of the homepage of the Facebook page. So they must’ve gone to a, my about page and actually clicked the link. So I actually have sent four visitors to my website.

Um, so, uh, that’s where I’m at. We’ve just launched brand new project, made no money, but, uh, 159 followers in. 

Jared: I love the challenge. I mean, it’s so fun. I was saying, man, you should have given all of us a head start, a heads up. I mean, we could have, uh, participated, but, um, it’s good. You’re going to do it solo.

So that’s fine. Um, are there any, um, like rules, like, can you spend your way to the thousand dollar earnings? Um, 

Spencer: yeah, um, well, it’s just, it’s just me and the challenge. So, um, if I break my own rules, it’s like, who cares, but no, I, I, I think I would be willing to spend up to, I I’d be willing to break even in the first 30 days.

Let’s put it that way. Right. Yeah. So if I spend a thousand dollars building up the Facebook page itself, um, get it to 10, 000 followers and I can make a thousand dollars in revenue, I, I would be ecstatic 

Jared: odds are you’re not going to have to spend a thousand dollars to get the 10, 000 followers. And so that’s why I was wondering, like, do you have a budget to put towards what we call clip, click arbitrage, or just trying to get people to click over to your side, or are you just going to go with the.

Page followers and then let the organic traffic from the followers you attract. That’s what I’m going to try and do. And the earnings are going to come from, uh, what on the, the site, is it monetized to, how is it monetized? 

Spencer: Yeah. So the site is monetized with Mediavine. So this is an older site that I have, uh, that was hit by the HCU.

It’s a site that I’ve had for a decade. Uh, right. And it was approved on Mediavine a long time ago. Uh, it’s kind of a site that I’ve just, uh, Forgotten about for honestly, like three, four years. Um, and so I figured, you know what, I’ve got this site, let’s do this. Uh, I still think it’ll be interesting because it’s truly a brand new page.

I’m going to only count traffic, you know, coming from that page for this particular challenge, but because it’s on Mediavine. I’ve already got display ads there. So as I get up to, you know, I don’t know, call it a couple thousand followers. So it might be about a week before I really try and drive traffic to my website.

I’m going to just try and have an engaging page, get it to a couple thousand followers, and then start putting, mixing in a new blog posts. I’m going to write new blog posts on the site. That hopefully are very engaging that then I post on the Facebook page, right? And hopefully they go semi viral, a few of them and send thousands of visitors over to my website.

And I, I make money from display ads, media buying. 

Jared: So, well, you know, Spencer, it’s going to be a Facebook heavy month here. So we’re going to be talking each week, I presume about this 30 day challenge you have going, we also have a really good interview going live on the podcast in the month of June, all about.

Basically this strategy. 

Spencer: Yes, exactly. And, uh, it’s, I’m going to listen to it later today. I’m not even sure if 

Jared: you’re aware that we have that coming live, maybe you should listen to it so you can get, I do know it’s 

Spencer: there. We can tease who the guest is. Right. You know, why not? Andy Skraga is going to be, uh, he’s already recorded the interview just yesterday.

I guess yesterday. And, um, fresh on my mind at a time and, uh, it’ll be released. Uh, I’ll have to look at the data might be two weeks, probably something like two to three weeks out. Yeah. Yeah. Um, it is what we got. So, um, I, I will just say I had shared, um, how much. Uh, these followers have cost me. Yeah. Right.

So I, it was something like $12. I’ve spent like 12 bucks. Uh, but it’s, um, well anyway, long story short, as of this morning, I had calculated, uh, my campaigns were averaging about 13 cents alike. Okay. Um, which is, you know, it’s okay. I’m hoping after a couple of days, it definitely gets down below 10 cents. I would like to get to 5 cents, uh, alike.

So I’m gonna launch a couple more campaigns, see if they do better out of the gate. So I’m going to be testing out probably 10 different ad campaigns in the next few days. Um, try to get to 5 cents, um, a like, and then we’ll just grow up from there. Um, I mean, I will, I was 

Jared: going to say, given some of the data you’ve shared in the past about how you’ve gotten in as low as 3 cents, you’ve historically been able to get to that 5, 6, 7 cent mark.

I’ve gotten to 3 to 5 cents on my newsletter. Facebook page. So, I mean, I, I imagine you’ll crack the 10 cent mark pretty soon. You just started yesterday. It’s brand new. 

Spencer: Yeah, just started yesterday. Exactly. So we’ll give it some time to run. If people want more information on this challenge, uh, I am revealing a lot more details in the niche pursuits community.

Now that is a paid community, but you, I am revealing the actual Facebook page, Oh, my website. Ad campaigns, the images, like everything, you can go check out the Facebook page. You can see my website. I got nothing to lose. You know, like I said, it’s right now, it’s just kind of a fun challenge. Maybe I can make a couple thousand bucks here and there.

Um, and so if you want to join the community, just go over to community dot niche pursuits dot com. Uh, once you join, there’s a discord group and that’s where all the chat is happening in the Facebook channel. Uh, I’m providing daily updates there. Um, and so, like I said, I just shared with everyone there today, what my Facebook page is.

And, um, so yeah, if people want to check that out, go, uh, go to the niche pursuits community for that. Um, anyways, I will be talking about this for 

Jared: the next few weeks. I love it. I love it. June is Facebook month. Bring it on. I love it. So many people interested in this topic, especially people looking to do exactly what you’re talking about, a site they had that maybe was on the fringes of their focus and got hit by the HCU.

Spencer: So I’m going to kind of Guinea pig it for everybody and, uh, share my results. Um, so Jared, I, like I said, I’m very excited to hear about your Amazon influencer update. I didn’t even really look at the numbers that I could have. So I’m going to just get alive with everybody else. 

Jared: Well, um, I will tease and I shared this on Twitter this week, so I’m doing a much better job of teasing what I’m going to talk about in the coming weeks.

If it’s almost like I have a content calendar here in my head of side hustles, but, um, my newsletter. Project side hustle that I’ve been talking about, uh, is starting to get actual traction in the monetization camp. I shared a screenshot of my raptive doing that nice up into the right curve. So we’ll be talking about that next week.

Um, but I’m starting to make, uh, triple to quadruple the money that I was making on that site on rapid. Now it wasn’t much. Thanks to getting creamed by the HCU. But we’ll talk about that next week. This week is Amazon influencer. So May’s results came in, I guess you’re not sharing results anymore. So I’m left to kind of talk this influencer thing through on my own.

May, um, April’s numbers. If you remember, I made just over 4, 000. I did upload 20 or 30 videos towards the tail end of that month. And may was, I would say on par with April in terms of clicks and in terms of overall traffic to the videos, it came in at just under 3, 500. So it did drop. Not by much. I’ll be it.

I also only uploaded three videos in the month of May and I think I did those on like May 31st or something. So, um, I talked, I actually, you commented on it a couple of weeks ago. I was at, I was at, I was in a different location. I was at an Airbnb. I managed to crank out, uh, Three, I thought four, maybe I did four, three or four videos at that Airbnb.

Um, and, uh, using that method I talked about that, that, uh, several people commented on, but, um, here’s the interesting thing. So again, pull, pull, pull your pull back a second. Like I hardly uploaded any content in May three or four videos. And I made 3, 500. I mean, again, the side hustle that just keeps on giving, um, I am up to almost 1200 videos.

And so a lot of the videos that I made a year ago. That were my initial sales are now coming back because seasonality spring and summer is coming back into form and people are rebuying those same products. If I was really good, I would go back to all my old videos and I would make sure that I still had tagged the correct product that was in stock because brands update, they change a product goes out.

It’s still the same product, but they put it on a different storefront, et cetera, et cetera. So if I was. You know, IE, if you’re listening and you have more time with your influencer account, you know, think about that. These, these products change that you tagged originally. Um, some think Amazon still figures it out, but you know, if you can go back and figure that out, but anyways, didn’t do that, here’s the smoking gun I was talking about.

So I was like, click metrics. We’re about the same traffic video views all that about the same. Why did I drop 20 percent or so? So I started digging. Here’s the interesting thing. Um, in April, I had a total of 209 returns. When products get returned, you get your commission yanked back out. That’s why they do that 60 day payout in.

So 209 returns in April. In May, I had 501 returns. Wow. 250 percent increase. Yeah. I think I figured out what happened. 

Spencer: Well, what happened? 

Jared: It’s a funny story. I traced the returns, the majority of them, over a hundred of them to one single day. Oh, really? And when you start looking at what got returned, I am about 99 percent sure that somebody bought a truckload of stuff on Amazon for their wedding.

Had their wedding and then returned it all. Oh, no way. Yeah. I got 180 woven placemats returned as an example. Wow. Tablecloths, plates, silverware. 

Spencer: Certainly a big party going on. 

Jared: So anyways, a bit of a funny story, and I’m pretty sure that that’s where that 500 couple hundred, you know, the majority of that gap exists is when I look at it having 150 percent increase in returns month over month is going to substantiate a 10 percent drop in earnings comparatively month over month.

So that, that makes sense. And it’s encouraging in my opinion, because Maybe that means that June will carry on the same way and hopefully we don’t have some wedding bash, uh, some cheapskate wedding bash. It is wedding season, right? It is wedding season. Uh, that’s interesting though. Those are my numbers and a little bit of deep diving, uh, that I, that’s the deepest I think I’ve ever gotten into the Amazon Influencer numbers to date.

Spencer: Yeah. Wow, man, you’re doing really well. Um, does, does it make you want to hire some people and record a bunch of videos and do a bunch more or? Yes and no. It’s almost, 

Jared: almost the fact that I’m doing so well actually makes me not want to do anything more because, and here, hear me out. I’m not being facetious.

Like if I was seeing trends. Where the more video I put up there, the more I made, but there’s no correlation months. I put it, I put up a ton of videos months. I don’t put up a ton of videos. I just seem to kind of be in a flat, slightly growing, but not in a. Pattern where I can see direct correlation to more videos, equally more direct revenue.

Logically it makes sense, but not logically enough in the numbers and the data to make me want to go out there and do 

Spencer: that. To go and invest a bunch. Yeah. And spend more time and have to manage people. And 

Jared: there’s a lot to it. As you know, there’s more than just wave a magic wand and it goes live. Um, and to your point, yeah.

Like I, I guess I would want to see more data that the months I don’t put as many videos up, I don’t earn as much. And the months I put a lot more videos up, I earn more. Um, I did do 15 videos. Uh, this week, uh, all seasonals, all summer stuff, basically all outdoor, warm weather, things you’re going to do. And I tried to piggyback off what I learned last year and go for very high earning product, uh, high price products.

So, you know, uh, I’m trying to skip the things like the pool floaties and focus on the really expensive things that you do outside. 

Spencer: Yeah, very good. That is awesome to see. Of course, I can see my Amazon influencer. And so it’s still doing well, not quite as well as yours. Eventually, I’ll come back and provide a bigger update.

But for people listening, right, that are either still on the fence about it, it’s like, hey, we did the bulk of our work, like. Six months ago or a year ago on a lot of these videos and it’s still earning. Um, and yours is doing better than mine. So it’s awesome to see. I mean, Spencer, it was exactly 

Jared: six months ago, six months ago.

Today was December 5th. That’s really the last time you or I put any serious effort into this. We have, I mean, I don’t know how many videos have you done since then? Probably 25. 

Spencer: Yeah. And, and even those that I uploaded, like may have been recorded at the end of last year. So, I mean, we’re really six 

Jared: months from doing anything substantial in your case, anything at all in my case, anything substantial still seen.

I mean, I’m guessing you’re still in the, the, the four figures per month. 

Spencer: Yeah. 

Jared: Yeah. I mean, there you go. I mean, good, disgracious, can’t complain. You’re onto your next 

Spencer: side hustle. Well, that’s, that’s what I’m, that’s kind of it. My thought is like, I got this one side hustle. It’s making whatever, you know, four figures a month.

It’s like, well, I’m going to invest that on a Facebook page and I’m willing to spend a thousand dollars on this Facebook page. I mean, that’s a great way to 

Jared: look at it though. And for every listening, like your Facebook project in the month of June, the will be entirely covered by your earnings from the influencer program from the month of June.

Spencer: Exactly. Exactly. 

Jared: A 

Spencer: hundred percent. So you get a couple of side hustles like that, snowball it and all of a sudden, you know, the flywheel effect, flywheel effect. Um, all right, let’s, uh, let’s jump into our weird niche sites. Um, we’ve only got, you know, 10, 15 minutes here left. And so we don’t want to leave people hanging because.

I know they love sticking around for these weird niche sites. Uh, this is one that I found on my own. Your URL looks so weird. I just looked at it for the first 

Jared: time. 

Spencer: Yeah, I, I don’t know how to quite introduce this. Um, but this is one that I, I sort of went down a rabbit hole and I found this side of my own.

Uh, so full credit goes to me. It looks like some, I like it because it looks like it was, it’s an ode to something built in the mid nineties. It was built in 2017, 2017 is when they built this site. Um, all right, without, well, let me, let me tease some of the stats. So this, uh, site gets about 180, 000 organic visitors a month.

You’ve got to be kidding. In some months, over a million visitors a month total in the last couple of months, it looks like it’s averaging about 800, 000 visitors total, uh, to the website. So without further ado, the website is R7 4N. Dot com and seven and four are just numbers. So it’s four characters total are seven for n.

com. I don’t know what that means. Um, so let me share my screen so that everyone can appreciate it in all of its glory here. Boom. There it is. Uh, with the purple, green, yellow colors really poppin with the black background. Um, and it’s, you know, it’s got a list of just a bunch of like mini games, is kind of what I’ll call these.

Um, but the one that does the best, that I’ll just share here, is called Sandboxels. And it’s a sand falling simulator as it’s called. And so you can come in here and by default you have sand selected and I can just draw my cursor, right? And build a pile of sand. Uh, but then you can click on rock and drop a bunch of rock.

Uh, you can, you can drop, um, we’ve got gases. And then I’ll drop hydrogen. Okay. So that one actually, uh, is there any of the drop propane would drop? Right? Um, okay. Uh, you can then go, I’ve got liquids. Well, let’s go to life algae. Let’s put some algae in there. See what happens. Oh, yeah. Anyways over time a fly, right?

I don’t even know if I can see that but over time these things can start interacting with each other and Doing all sorts of things. So if I go back to sure, let’s add some mud on top of that Anyways, I’m not very, you know, I’m pretty amateur at this game apparently, but I’m sure it gets a lot more exciting.

The more you play around with it, I’m sure, I’m sure it does, you know, and you can just hit reset, um, and you reset your scene and you’re, you’re off and running, but that, but that’s pretty much it. But if I go to, um, so I’ll share. A H refs over here. You can see that the majority of the organic traffic is people searching for sandboxes, right?

Sandbox game, sandbox holes, um, all, you know, falling sand game. And, uh, overall, again, the site traffic has done very well over the last six months. It’s now up to about 147, 000, uh, almost 180, 000 at, at its peak here, uh, in April. And so it’s getting, you know, a lot of people now are searching for that game.

And, uh, then I will share similar web that showed a couple of months ago, I hit a million visitors, you know, now it’s closer to about 800, 000 visitors, uh, overall with a lot of that being direct traffic, people are just coming here, they’re playing sandboxes, um, you know, until. They’re tired of playing sandboxes.

Uh, the site is of course monetized with display ads as, as I showed here on the previous screen, but it’s got just sort of some really interesting features as well. They’ve, they’ve got a guest book, uh, that you can sign. Uh, and now I lost where that, well, Oh, here it is. It’s basically just a Google doc and people are indeed, you know, signing this.

Google doc. Um, I, it’s like an old school, you know, this is 20 May 10th, 2024. Right. People are still signing it, but it, again, it feels like a mid nineties type thing. Oh, I’m not even sharing the guest book. Here it is. Here is, you know, people signing the guest book. Um, you know, this is, this is what it was like to be on the web in the mid nineties.

You’d go, this is so Geo cities. GeoCities is exactly what it is. Um, they’re about pages, you know, pretty limited. Uh, I like that it gives a little sound icon. If you don’t know how to pronounce R7 

Jared: 4N, 

Spencer: uh, it lets you know how to do that. It was founded in 2017, uh, and just mentions that most notably sandboxals and the copy paste dump, uh, are the most popular.

Uh, things on here. So anyways, that’s my weird niche site. They’ve got it. It’s just like a whole collaboration of like games and little tools or widgets all on the homepage, and you use it to your heart content. That is weird, 

Jared: and I think weirdest, a little weird thing is how popular it is. I’m absolutely, this is the type of site, and you and I have been doing this for a while now, where I fully expect it to get 30,000 pages a month.

Spencer: Almost a million visitors a month. 

Jared: I noticed on sandbox souls that, I mean, cause it’s a game, right? So time on page has to be decent. You’re playing a game. And I noticed that full, full banner footer ad that sits, I’m not really footer, but I mean, it sits on page. Uh, there pops up and I mean, that’s a, that’s a big banner.

That’s a big ad. Um, I’ve got to imagine that most people are playing this on their desktops. I, I, I don’t know that, but I’m guessing that looks like a very desktop game. Looks like it would be hard to play mobile. I agree. I agree. So, man, RPMs, you gotta be making some decent money on this. 

Spencer: Yeah, I, I mean, I guess so, yeah.

I mean, this, maybe this is somebody’s full time gig. Maybe. It’s their, their beach 

Jared: in Hawaii payment. I mean, 

Spencer: Oh yeah, certainly. Uh, it covers a lot of expenses. So anyways, that’s what I found. Uh, again, we share these to, to maybe inspire people. Think about what they’re building and what they might be able to do.

Um, and if they want a fun game to play, here you go. Sandbox. Well, mine is not as cool. I feel it’s pretty tough to beat that 

Jared: that’s I feel you know, and not that mine’s bad mine Just I don’t feel like mine is quite as cool mine. I’m just flipping rules here. Mine was given to me by a listener Um, I don’t have the name in front of me with all the travel.

Apologize. You know who you are. Thank you. Uh, and it is green screen. Memes. com. Now it’s very apropos. We’re talking Facebook. I interviewed Andy yesterday. You’re talking Facebook. Memes are so popular on Facebook. And this is a, um, well, as they say, it’s the biggest memes download website for green screen video templates.

And so I had to do a little digging, but what you would do is use this. These are memes that you can kind of put in your videos to like, sit over top of things, um, to add. And so it’s, yeah, at first I’m like, what the heck? But so you can get a cat sleeping next to your, a phone. You can get a, not my problem, a meme.

You can get, um, a laughing meme. I love the hustle. Uh, uh, you know, all of these different memes. Yeah. Yeah. And you can, since you’re on a green screen, you can kind of. Copy paste them into your videos and use them, you know, maybe for your upcoming, uh, YouTube video on your Facebook challenge. 

Spencer: Exactly. It’s like a little widget you, you throw in as you’re editing your video, right?

Yep. Exactly. You have this, uh, Kevin Hart meme or something. I don’t 

Jared: know. I, I, I’m thinking, cause there’s one, um, there’s one YouTube person who I’ve watched several of their videos on their Amazon influencer results. Yeah. And they’ve, they’ve got, if it’s not these, it’s something very similar. They’ve definitely grabbed memes with green screen backgrounds and dumped them onto their YouTube videos.

So I’ve definitely seen this in action before. Um, so a couple of things about it in terms of their website. Um, it’s a well done website. I think we all recognize the theme and you know, the, the site generator and all that. Um, not, not very popular. Certainly no numbers like what you have, unless on a similar web, they’re blowing it out of the water.

Dr. 27, they rank for 6, 000 keywords. Getting just in five figures for monthly traffic. Um, interestingly enough though, they’ve done well through all the 2024 updates. It’s no hits from, um, March, uh, sorry, HCU. They did well. And some of the recent, they had an up and down, I think at the end of the year, but overall they have come out ahead on their traffic through these updates.

Um, they have almost 2000 pages, so they have a lot of different, uh, memes they’ve created and they get a lot of brand and search traffic. If you go to their, um, keywords they rank for, uh, you know, and so again, you know, Interesting, just things we talk about with, uh, with HCU and what they liked and didn’t like and where Google’s going these days.

Branded search traffic, you know, not really, uh, focused on giving somebody a product or a service, all that kind of stuff. They do have ads, um, they’re pretty minimal. I also noticed there’s like a, there’s a login screen, which I think is weird. So if you click on one of the, one of the, uh, go to like the top hundred memes there.

Oh, you’re there. Yeah. So they got ads. I mean, they’re fairly prominent. Um, right sidebar, left sidebar. If you click on one of the memes, you can download it though. Right away. You don’t have to log in. And then in the upper right, they have a login and upload. So didn’t deep dive it, but try to figure out the relationship.

I thought maybe they’re trying to go for getting you to log in, get your email address before you download something that’s not what they’re playing. So it looks like it’s just all about, um, user generated files that are given them provided and then add revenue from the traffic. Interesting. But again, I mean, how easy is this?

Make memes, put them on green screens, put them up on a website, chuck it full ads, it’s all free, this stuff starts getting shared, it starts becoming a resource for people and you’re in revenue. 

Spencer: Yeah. I mean, it’s, it takes a little bit of hustle, right. To, to gather all this, but yep. Totally. You’re right. I mean, it’s not some fancy technology that they’re have invented or anything.

It’s, it’s really just a library of videos and sounds and, um, memes, right? That they, they’ve all compiled into one large database. So, uh, interesting. Yeah, there probably are a lot of things, different angles you could go, whether it’s a specific niche, right? Um, or just go broad like they have any and all memes.

So Spencer, 

Jared: I’ve got an idea for 

Spencer: you. 

Jared: You take videos of people running, you put funny memes on it. Cause people running is not that interesting. You take some memes from here. You embed that you each of these YouTube videos on a blog post, and then you start doing funny memes on Facebook that drive people.

To these blog 

Spencer: posts. This is this is uh, this is a good idea If 

Jared: you’re ever short on if you’re coming in to the 11th hour there and you haven’t hit your traffic goals Yeah, that that’s one to put your back pocket 

Spencer: Absolutely. I I plan on mixing any and all right the idea is Just try a bunch of things, whether it’s funny stuff, serious stuff, motivational stuff.

See what the page likes, you know? Maybe, maybe it’s gonna be memes. 

Jared: Yeah, memes are certainly, um, popular, you know, especially with social media. And, uh, uh, what a creative way to, uh, uh, to, to Again, to your point, a little hustle required, but really not a complicated concept. 

Spencer: Yep. So, uh, it’s a good one. No, I would call that a weird niche site.

I think you’re selling yourself short. I think that’s a great find. Not every site can be tree. fm. tree. fm, which, you know, I need to listen to this week while I’m working, but, uh, well, very good. We’ve, uh, we’ve covered the news. We’ve covered our side hustles and the weird niche sites. And, uh, you are probably going to need to rest up and go party tonight, you know, at the conference.

Um, I know how you are. And so you’ll be, uh, You’re going to be partying hard with everyone there at the conference, you know, uh, planning, planning to conquer the world as we do at conferences. 

Jared: I’ll definitely be going, but I’m sure you can understand this, Spencer. As a father of two, what I’m really looking forward to is an early night without 

Spencer: anybody bothering me.

That’s going to be the best part. Oh, I tell you what, that could be an whole episode, but I, I, I agree with that statement. Well, enjoy some peace and quiet then. I’ll do a little of both. How’s that? 

Jared: I’ll do a little of both. But if you are a listener and you are at the conference, I know it is a smaller one.

You’re out here to learn about, you know, Email marketing and content creation would love to say hi. And, um, yeah, maybe next week I’ll, um, I’ll maybe I’ll share a few things that, uh, a few of the key, the key golden nuggets I picked 

Spencer: up. That sounds excellent. Well, very good, everyone. Thank you so much for listening to today’s episode of This Week in Niche Pursuits News.

Thank you very much. Have a great weekend, everyone. Bye bye.

And then you got to hit stop.