Is This the Best Video Converter in 2024?


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Using a quality video converter is super important for professionals and amateurs creating videos. And with lots of experience including running a podcast for over a decade, we understand its value. So, in our Hitpaw review, we’re going to break down how this tool works including the features, services, pricing, and more.

The goal is to find a video editing tool that’s easy to use, efficient, and helps you conduct the editing tasks you’re trying to accomplish without sacrificing quality.

We’ll see if Hitpaw’s video converter fits the bill and uncover if it truly is the best video converter online.


  • What Hitpaw video converter is and how it works
  • Features
  • Support
  • Pricing
  • Alternatives

Let’s get into it!

Visit Hitpaw To Start Your Free Trial!

Hitpaw Review

  • Ease of Use

  • Stability

  • Customer Service

  • Price


Hitpaw is a video/audio/image tool you use for conversion, editing, and enhancements. There are AI-powered tools offered too, for help with video editing, object removal, voice changing, and more.


  • Easy to use
  • Lots of options offered
  • Many popular formats supported
  • Windows and Mac supported
  • AI-based tools available
  • Support and guides available
  • Affordable


  • Inefficient payment structure
  • Free trial is unclear

Hitpaw Review: Overview

Hitpaw is a video converter that helps you convert, download, and edit videos. As you probably already know, a video converter converts video from one format to another. This ensures the video file is compatible with the device you’re playing it on.

Hitpaw offers video and music converter tools, screen recording, various audio/visual editors, and AI tools.

Hitpaw tools are free to download onto your computer and try, offering a ton of features to help with your video/music/photo conversion/editing needs.

Here’s what users are saying about Hitpaw:

HitPaw Video Converter allows you to convert YouTube videos to MP4 with 4K resolution.YouTube playlist and channel can also be converted to MP4 or other 1,000+ formats

Here’s a closer look at the features and options available through Hitpaw…

Hitpaw Review: Features

They call themselves the ultimate video solution. They offer over a dozen different apps and tools within their product suite to help you with video conversion, editing, photo touch-ups, and more.

Here’s are some of the features available:

  • Video Converter
  • Edimaker
  • Photo Watermark Remover
  • Bulk Image Compressor and Converter
  • Photo AI
  • Photo Enhancer
  • AI Video Enhancer
  • Photo Object Remover
  • Video Object Remover
  • Screen Recorder
  • Spotify Music Converter
  • Apple Music Converter
  • AI Vocal Remover
  • Voice Changer

Video Converter

The video converter helps you play your video on any platform or device. It’s an HD/4K converter that converts video and audio files from 1,000+ different formats: MP4, MOV, AVI, MKV, and others.

  • Add subtitles
  • Built-in player
  • GPU acceleration


The edimaker is Hitpaw’s super AI video editor. 

Here are the features you get:

  • AI-based text-to-speech subtitles
  • Audio visualizer
  • Effects, stickers, video cutting, add text, coloring, and other elements
  • Social media video export

Photo Watermark Remover

Detect and remove watermarks automatically with this tool.

  • No blur
  • Remove watermark, timestamps, and objects
  • Add customized watermarks
  • Real-time previews

Bulk Image Converter and Compressor

The Bulk Image Converter and Compressor can batch-convert HEIC or RAW to JPG or PNG without losing quality. You can also batch-add text or image watermarks.

  • Batch-convert thousands of photos at a time
  • Compress and resize images
  • Supports popular image formats like PNG, JPG, RAW, HEIC, BMP, and others

Photo AI

Use the power of AI to digitally enhance photos:

  • Boost image color and clarity
  • Convert text to image
  • Remove backgrounds
  • Remove objects from photos

Photo Enhancer

Use Hitpaw’s Photo Enhancer for Windows and Mac. Make photos less blurry, enlarge, and upscale without losing quality.

  • One-click image enhancement
  • Upscale to 4K/8K
  • Restore old photos
  • Batching processing

For more upscaling options, check out this roundup of 10 of the best video upscaling software tools.

AI Video Enhancer

With the Hitpaw AI video enhancer, you get automatic  AI upscale with enhancement. Get sharper videos in 4K/8K quality plus these features:

  • Use AI to upscale video
  • Enhance and enlarge low-resolution videos
  • Noise reduction
  • Colorize black and white movies

Photo Object Remover

Remote objects for photos. This could include removing backgrounds, watermarks, or pulling clutter, shadows, or people out of images, and more.

  • Auto-locate unwanted objects using AI
  • Change the photo background color
  • Create clear edges
  • Remove facial imperfections like wrinkles or acne

Video Object Remover

Remove unwanted objects from videos, like people, debris, etc. You can also replace the video background with a solid color or custom-uploaded backdrop.

Other features:

  • Auto-track and identify object movement
  • Easy-adjust remove background feature

Screen Recorder

Capture and take screen recordings.

  • Record gameplay
  • Stream on social media like Facebook, YouTube, Twitch, etc.
  • Livestream recorder
  • Webcam

Spotify Music Converter

Download songs and playlists from Spotify, preserving audio quality for 100% lossless audio.

  • One-click MP3 conversion
  • Batch conversion available
  • Keep ID3 tags

Apple Music Converter

Convert Apple music, iTunes MP4 files, podcasts, and more. You can remove DRM protection, retain original music quality, and ID3 tags without sacrificing quality.

Audio conversion types like:

AI Vocal Remover

Remove vocals from a track to create a karaoke or DJing experience.

  • 1,000+ formats like WAV, MP3, MP4, MKV, and more
  • One-click vocal extractor
  • 120x faster parsing speed without quality loss
  • Separate vocals from audio and video

Voice Changer (Coming Soon)

The voice changer lets you use effects to change your voice in real time.

You get:

  • A voice modifier to use for gameplay, content creation, and more
  • Soundboard for Discord, Twitch, and YouTube
  • Celebrity voice generator from celebs like Taylor Swift, Donald Trump, and others
  • AI cover design capabilities to match your favorite voices

Hitpaw Review: Pricing

Hitpaw pricing varies based on the app you buy. There are monthly, annual, and lifetime plans available for each of the tools offered, like the Screen Recorder or Photo AI tool.

For example, the Hitpaw video converter for Mac, Standard is:

  • $29.95/month or,
  • $49.95/year or,
  • $89.95 lifetime

Who is Hitpaw For?

Hitpaw is for the amateur or professional video user. Amateurs may need to use tools like the photo enhancer to restore old family photos or the music downloader to download Spotify music to their devices for their upcoming travel.

Professionals are video editors or designers who will use Hitpaw photo and video editing software for video and photo enhancement, download an image online, change video formats, and other professional purposes.

Honestly, it works very well for both kinds of users.

I like that Hitpaw is user-friendly and very easy to navigate across the site. There are a lot of tools available, which can feel overwhelming, but they’re laid out efficiently, and users can navigate the site and dashboard without any issues.

It’s pretty well-organized. The photo tools are grouped in the photo category, the video tools are in the video category, etc.

If you’re curious about competing products, here are some of the alternatives available right now…

Hitpaw Review: Alternatives

Here are 3 Hitpaw alternatives to check out as another option for your photo editing and video editing needs. is a free video converter that will convert videos to MP4, AVI, MKV, WMV formats, among others. 

You can also:

  • Convert videos to animated GIFs
  • Edit videos before or after conversion
  • Create professional-looking videos with their video editing software

Veed offers other functions as well, like video editing, subtitles, and transcription, as well as a suite of AI tools like an AI image generator, an AI voice generator, and more.

Veed is one of the best AI film generation tools you’ll come across.

Cutout Pro

Cutout Pro is an AI video enhancer to improve the quality of your videos:

  • Video upscaling
  • Shake stabilization
  • Motion interpolation

You can also convert low-quality videos to high resolution like 2K, 30fps, etc.

Cutout Pro uses AI as the fuel for their video enhancing tools, offering a suite of options for users like:

  • AI generation: Background diffusion, cartoon selfie, AI art generation
  • AI removal: Image background removal, video background removal, retouch, face cutout
  • AI restore: Photo enhancer, anime enhancer, AI video enhancer, and photo colorized, among other options
  • AI editing: Passport photo maker, blur background, e-commerce auto design, meme generator

There’s a free plan that grants you limited access with 5 credits. The paid plan is on a monthly subscription or pay-as-you-go with lots of credit options available to suit your needs.

Winxvideo AI

Winxvideo AI is a video and image enhancer tool to help you improve the appearance of and scale your images.

Here are some of the features:

  • Upscale to 4K
  • Stabilize shaky video
  • Boost frame rate
  • Record, convert, compress, and edit videos

Annual and lifetime plans start at $25.95/month.

Hitpaw Review: Final Verdict

So, what’s the final verdict on Hitpaw?

I really like that Hitpaw offers a ton of different functions to help you with your video/audio/photo needs. From video conversion to video enhancement options, video edit functions, AI photo editor, and more, they truly are your one-stop shop for video, audio, and photo!

Hitpaw supports many popular formats, and they’re available for Windows and Mac, which is great.

While I feel like their paid plans are affordably priced, the whole setup is a bit confusing.

There are over a dozen tools available: Hitpaw video enhancer, Hitpaw screen recorder, etc.

But each tool has its own distinct price. 

It’s confusing, frankly.

Instead, offering bundle pricing might make more sense and be a more efficient way to bill customers.

Other SAAS companies offer tiered pricing with access to more tools aligned with higher-priced plans.

This setup is easy to understand and a strategy adopted by some of the top SAAS companies in the world.

Their free trial is unclear, too. You have to register and install the software to try it for free, and only then will you be shown the trial details, which is a turn-off for many users. 

Overall though, I like how user-friendly Hitpaw is once you actually get into the tool. It’s a solid solution for people who need to convert, edit, or enhance videos, photos, or music. They offer everything you need in one place.


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