Commissions and More in 2024


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Under Armour is a hugely popular and successful American sportswear company that offers a range of footwear, accessories, and sports clothing. If you’re a content creator in these areas, the Under Armour affiliate program could be a way to monetize your content.

But before you dive in, I’m going to take a closer look at what the affiliate program offers, the products you can promote, how to sign up, the payment terms, pros and cons, and more so you can decide if it’s worth your time.

Read on to find out more!

In a hurry?

Check out the Under Armour affiliate program here.

Under Armour Affiliate Program Review: Overview

under armour affiliate program

The Under Armour brand was born in 1996 and has since become a leading performance apparel brand known for its temperature-regulating athletic performance products.

Under Armour’s mission is to:

”Inspire you with performance solutions you never knew you needed and can’t imagine living without.”

Athletes and fitness enthusiasts alike love the Under Armour brand. The company sponsors major sports teams and athletes while seeing substantial growth over the last decade, ending 2023 with a global revenue of $5.9 billion.

The Under Armour affiliate program allows approved affiliates to earn commissions on clickthrough sales from their unique links.

Under Armour handles order delivery and customer service, so you must focus on sending targeted traffic.

As an affiliate, you have the opportunity to promote a range of Under Armour products for men, women, and kids for different sports, such as:

  • Golf
  • Fishing
  • Basketball
  • Hunting
  • Lacrosse
  • Running
  • Tennis
  • Military and tactical
  • Hiking and outdoors.

Let’s take a closer look at the products you can promote to start earning commissions.

under armour affiliate programunder armour affiliate program

If you have an audience interested in sports, fitness, and active lifestyles, there is a huge range of Under Armour products that you could successfully promote on your website.

These include:

  • Featured. This section includes new arrivals, spring picks, matching sets, big and tall, plus sizes, college fan gear, and more.
  • Different categories. Here, you will find performance gear divided into categories such as hoodies, shorts, leggings, dresses, shirts and tops, shoes, underwear, swimwear, and base layer.
  • Shop by collection. Promote specially made products such as HeatGear (keeps you cool), ColdGear (keeps you warm), UA Storm (for the rain), UA Vanish: performance apparel, and more.
  • Accessories. Backpacks, bags, training equipment, hats and visors, headbands, lunch boxes, sports glasses, sunglasses, and belts.

Have a think about what your audience is interested in and what products will add value to their lives.

For example, on my blog, I write about remote jobs, freelancing, and making money online, so I promote online courses that teach my readers how to start a freelance career and make side cash.

So, if you write about women’s fitness, your audience will likely be interested in Under Armour women’s clothing, such as leggings, tops, and sports bras.

By promoting the right products, you increase your chances of making affiliate sales.

Affiliate Program Features and Highlights

under armour affiliate program
under armour affiliate program

Under Armour has an award-winning affiliate program in the performance apparel industry that was recognized by top organizations such as the Affiliate Summit Pinnacle Awards.

By joining their affiliate program, you can enjoy multiple features and highlights, such as:

Clear Order Tracking

By following the instructions to add Under Armour tracking links to your site, you can enjoy clear sales tracking of where each customer comes from and who makes a purchase.

Cookie technology is used for this purpose, which ensures the links from your site contain the source ID.

Under Armour offers a 30-day cookie window, so after someone clicks one of your links, they have up to 30 days to make a purchase for the sale to count towards your commissions.

Online Reporting Interface

Once you’ve signed up and been accepted as an affiliate, you’ll have access to a reporting and commission-tracking interface.

Here, you can review your traffic and earnings and track site performance indicators that you can tweak to further improve your results.

Average $100 Order Size

A great plus of this affiliate program is that customers’ average order size is $100 or more.

This means you have the potential to earn high commissions over the month when sending good traffic levels.

under armour affiliate program
under armour affiliate program

Make your affiliate links stand out across your site with a range of banners and text creatives that are updated monthly.

Excellent Customer Support

The Under Armour affiliate team takes a partnership approach and is happy to help with general feedback, ideas to boost your performance or custom creative requests.

Best Seller Lists

best seller listsbest seller lists

This allows affiliates to see which products are the most popular so they can choose the best products to promote.

How to Sign Up for the Under Armour Affiliate Program?

The UA affiliate program is hosted on the Awin network (check our Awin affiliate program review).

Follow these steps to join and start earning money:

  • Navigate to the Awin Under Armour affiliate page.
  • Click ”Sign Up and Join Program” in the left-hand sidebar.
  • Read the affiliate network agreement and fill out the online application.
  • Your site will be visited to make sure it’s a good fit for the UA affiliate program
  • After a thorough review, you’ll be notified when accepted.
  • Next, you’ll receive an email with instructions on how to log into your account, find your links, and place your links.
  • You will have a range of banners, buttons, and text links to choose from, which you can try out in different areas of your site.
  • Now, you can drive traffic to your links and generate additional revenue.
Awin affiliate networkAwin affiliate network

Under Armour ships its products globally and thanks to brilliant marketing strategies and innovative apparel, they are a hugely popular brand.

If you have a website, blog, or email list focused on sports, fitness, or active lifestyles, the UA affiliate program aligns perfectly and will add value to your content.

What Are the Under Armour Affiliate Program Payment Terms?

The Under Armour commission rate is 5%, and affiliates can choose to request payments to PayPal or directly to their bank accounts.

Affiliate payments are paid monthly, and you must have at least $50 in your account to withdraw your earnings.

Pros and Cons of the Under Armour Affiliate Program

Let’s take a look at the pros and cons of being a UA affiliate:


  • Quality performance products with strong brand appeal
  • Under Armour is a globally recognized brand
  • Dedicated support and affiliate management team to help you succeed
  • Creative assets and promotional tools updated monthly
  • Excellent sales and performance tools
  • Reliable monthly affiliate payments to PayPal or bank deposit
  • 30-day cookie duration and average $100 order size


  • 5% commission rates may not earn you much unless you send high volumes of traffic
  • The sports and fitness niche is highly competitive

Under Armour Affiliate Program Alternatives

Take a look at the best UA affiliate program alternatives.


nike homepagenike homepage

Nike is probably one of the most recognized sports brands in the world. It is worn by athletes, fitness enthusiasts, and sports apparel lovers worldwide.

The Nike swoosh ”Tick” is iconic and boldly emblazoned on their range of trainers, leggings, hoodies, T-shirts, shorts, underwear, swim gear, and accessories.

Nike’s annual global turnover is over $37 billion, and with this much success, Nike gear should pretty much sell itself if you have a related audience.

Check out our full review of the Nike affiliate program.

Commission: 10%

Cookie Duration: 7 days

TRX Training

TRX affiliate pageTRX affiliate page

TRX (Total Resistance Exercise) is a bodyweight suspension training system created by a former Navy Seal.

It allows the user to work out their whole body inside or outside, in any location, by attaching the heavy-duty straps to a door, tree, solid beam, or anything else secure that will hold their body weight.

The TRX affiliate program could be ideal to promote to your fitness-loving audience. With an average order value of $200, you have the potential to earn well.

Commission: 5%

Cookie Duration: 30 days


Reebok homepageReebok homepage

Reebok is another top fitness brand with an established presence with an annual turnover of over $2.3 billion.

They produce a range of sporting apparel for men, women, and kids, including trainers, clothing, accessories, and items for different sports such as yoga, running, cross-training, weightlifting, and more.

Because this brand is a household name, this should reduce friction in the conversion process and allow you to generate some decent commissions as an affiliate.

Commission: 7%

Cookie Duration: 7 days

Under Armour Affiliate Program FAQs

Take a look at some frequently asked questions about the UA affiliate program.

Do Product Returns Affect Affiliate Commissions?

If a customer asks for a refund and returns a product, or a bank reverses a payment due to a dispute or credit card fraud, any commission earned will be removed from your account.

If a product is exchanged or replacement goods are sent because it was damaged or lost, your commission will be paid as normal.

How Can I Boost My Affiliate Commissions?

It can be tempting to just post your links, cross your fingers, and hope for the best!

However, with my affiliate marketing experience, it can take some trial and error to start making a significant amount of commissions.

While Under Armour products should sell well, there are a few things you can do to increase your affiliate conversions and sales.

Follow these steps to boost your chances of earning from your affiliate links:

  • Track key performance indicators (KPIs). Keep an eye on your KPIs in your affiliate dashboard to learn where the majority of clickthroughs and sales are coming from. If any campaign isn’t giving you a return, this can be tweaked.
  • Use A/B testing to find best-performing content. A/B testing is the process of creating two elements of a campaign to see which brings the greatest returns. This can be used for blog post titles, emails, banner ads, and more.
  • Write product reviews. 93% of customers read reviews before buying a product online. This content will boost traffic, increase authority, and increase affiliate conversions.
  • Create comparison articles and listicles. This type of content is also hugely popular and helps drive website traffic and sales.
  • Repurpose content across multiple channels. Another way to reach a larger audience and increase affiliate sales is to repurpose blog posts into YouTube videos, infographics, eBooks, and social media posts.

Learn more in this 10-step affiliate marketing plan to skyrocket conversions.

Under Armour Affiliate Program: Final Verdict

The Under Armour affiliate program has a lot to offer content creators in the sports, fitness, and healthy living space.

With huge brand recognition and premium fitness products and accessories, capturing sales from a fitness-loving audience shouldn’t be hard.

The high average order size of $100 or more, great customer support, and excellent tracking and reporting tools all add to the attractiveness of this affiliate program.

Why not test it out with your audience and see what response you get?

Sign up for the Under Armour affiliate program free here.


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