McDonald’s CFO: Bigger Burgers, More Meat Testing This Year

Date:

Share post:


After months of testing and teasing dozens of modifications to its original burger, McDonald’s is now revealing one massive change that customers will notice — the size.

In a Tuesday call with analysts, McDonald’s Chief Financial Officer Ian Borden announced that the chain will be testing a larger burger this year in select markets.

“As we look to further build on our leadership in beef, our team of chefs from around the world have created a larger satiating burger,” Borden said during the call. “We’ll be testing this burger in a few markets later this year ensuring that it has universal appeal before scaling it across the globe.”

Related: McDonald’s Is Completely Changing Its Burgers in 2024

This isn’t surprising news for McDonald’s, as Borden hinted at the UBS Global Consumer and Retail Conference last month that he believed there was a “significant” opportunity to create a larger-sized offering and noted the chain has attempted to do so in the past.

In the mid-90s, McDonald’s attempted to create “premium” burgers with different toppings and offerings (such as the Arch Deluxe, for example), instead of simply making a larger patty.

“We tried to get after this opportunity for a number of years because we thought the opportunity was about premium burger,” Borden said last month. “We weren’t successful.”

It’s been a long time coming for the chain, which laid out a massive growth plan in December that included creating a new version of its burgers with an estimated 50 modifications. The changes were first tested in Australia and select West Coast and Midwest markets in 2023.

Other changes included swapping the Big Mac’s sesame seed bun with “buttery brioche” and each burger coming with more of the cult-favorite “special sauce.”

McDonald’s reported positive Q1 2024 earnings on Tuesday, a 2% quarterly jump in global comparable sales growth, which marks the chain’s 13th consecutive quarter of comparable sales growth.

Related: McDonald’s in Connecticut Goes Viral For Astronomical Prices

“As consumers are more discriminating with every dollar that they spend, we will continue to earn their visits by delivering leading, reliable, everyday value and outstanding execution in our restaurants,” said CEO Chris Kempczinski.

McDonald’s was down just over 8% as of Tuesday afternoon.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Related articles

7 Best Income Producing Assets to Buy in 2024 (Expert Picks)

Renting out property seems simple enough: Buy a house or apartment building. Rent out the rooms to tenants for...

How to Use These 4 Side Hustles to Passive Wealth

Opinions expressed by Entrepreneur contributors are their own. ...

Scrabble’s new board game lets everyone win—and Gen Z is going to love it

Scrabble is one of the oldest board games around. The beloved word game was invented in 1938,...

Going once, going twice…Open Enrollment ends soon!

Published on January 11, 2024The clock is ticking for you to get health coverage for 2024. Open...